The world of "Health & Beauty" has long been viewed through the lens of physical performance and personal touch. At AWIS group, we saw something more—a massive opportunity for digital transformation and efficiency. Our latest step is the acquisition of the FITPLUS brand, which we plan not just to run, but to fundamentally redefine through technology.
Challenge #1 – When a "Pretty" Web Isn't Enough
The first hurdle was the technical state of the digital presence. FITPLUS had a clean look, but under the hood, it ran on WordPress, which was inadequate for our security and integration needs. We made a radical shift to T3WEB with a brand-new design that finally reflects the DNA of the tech brand we are building.
Challenge #2 – The Underestimated Power of Processes
Initially, we thought setting up processes would be the easy part. We were wrong. Developing procedures to "brutally" streamline daily operations was our biggest challenge. We overhauled every step, from client onboarding to inventory. This "process cleanup" became the foundation for our new custom CRM.
FITPLUS as a Tech-Incubator
Today, FITPLUS is our "first swallow"—a single studio serving as a live business incubator. Here, we stress-test every CRM feature and app integration. We are creating a perfect, replicable model to build a nationwide network scalable with mathematical precision.
The Future – AI-Powered Custom App
The pinnacle is our own client app featuring Artificial Intelligence (AI). It won't just be a booking tool; it will be a partner in personalizing progress and understanding client needs.
Vision – A Network with a .tech Extension
AWIS group is building a tech platform for Health & Beauty, with FITPLUS as the flagship. We are proving that growth in this sector can be sustainable and high-tech.
